Fractional Strategy & Operations
Helping distinctive consumer brands scale without compromise.
A studio built to help growing brands scale with operational rigor, without creative compromise.
Services
Projects
Growth + Partnerships
Evaluate and launch a new revenue stream, channel, location, partnership, or business concept.
Product Launches + Pop-Ups
Turn an idea into a coordinated launch plan across product, creative, marketing, operations, finance, and external partners.
Customer Experience + Engagement
Define the end-to-end customer journey and translate the desired brand experience into operational reality.
Supply Chain + Sourcing
Source, evaluate, and manage vendors, materials, and logistics partners to support product, retail, or operational expansion.
Business Infrastructure
Build the reporting structures, operating rhythms, systems, processes, and accountability needed to support a growing business.
Special Projects
Take ownership of high-priority, cross-functional projects that sit outside the team's normal day-to-day responsibilities.
FRACTIONAL COO
Company Strategy & Planning
Partner with the CEO on annual/quarterly strategy, translate goals into operating plans, identify the highest-leverage priorities, and drive cross-functional execution.
Business Performance
Own company-level KPIs, operating dashboards, forecasting, unit economics, budgets, and performance reviews. Surface risks and opportunities early and drive corrective action.
Cross-Functional Leadership
Coordinate across functions like product, sales, marketing, operations, finance, supply chain, and customer experience. Resolve bottlenecks and clarify ownership when work spans teams.
Operational Infrastructure
Build the processes, systems, reporting rhythms, SOPs, and decision-making frameworks needed to scale from an early-stage company into a more mature organization.
People & Organization
Help design the org structure, identify hiring priorities, recruit key leaders, establish accountability, and build management practices as the team grows.
Financial & Resource Management
Partner with the CEO/CFO or fractional finance team on budgeting, cash planning, investment decisions, hiring plans, and resource allocation.
Special Initiatives
Lead high-impact projects that don't naturally belong to one department—new markets, launches, partnerships, expansion, fundraising preparation, restructuring, etc.
CEO Leverage
Reduce the amount of day-to-day operational management sitting with the CEO so they can focus on areas like product vision, fundraising, key relationships, brand, or other founder-specific strengths.
How I Work
From concept to completion
Engagement
Fractional or Project-based
Typical scope
3 - 12 months
/ Ongoing
Reporting to
Founder / CEO
Operator Experience
Built inside founder-led brands
A NYC-based consumer operator with experience across DTC, retail, wholesale, supply chain, and growth.
Helped build and scale distinctive founder-led brands including Last Crumb and DIO Cocktails, and led initiatives and partnerships with brands such as Guinness, Warner Bros., and major food and fashion retailers.